Posts by IOI Insider
To Post Or Not To Post, That Is The Question
There truly is beauty in planning ahead! It allows you to pivot when necessary and act preemptively instead of reactively. One of my favorite reasons to make a content plan a month or two in advance is to get that non-negotiably-necessary birdseye view on what your brand is showcasing in the cyberworld. This omni view…
Read More5 Steps to Creating A Successful Lead Management Campaign
So, here you are, you’ve invested quite a bit of money into creating leads. Your website is optimized, social media and paid ads are working. Leads are coming in daily. You know you’ll get to the leads, eventually … Trying to reach the important ones first and answer as many questions as you can. Some…
Read MoreThe Right Mixture To Your Marketing Success
In most sports, there is a defense and an offense that you must master before you become a champion; the same holds true in marketing. An individual must utilize their left brain, the analytical ‘defense side’, and their right brain, the creative and snazzy ‘offense side’, to become elite and produce a final product that…
Read MoreFacebook Business Manager Explained
A step-by-step guide for any user who wishes to take their Facebook business to the next level. So you’ve created a Facebook Page, planning out your social media content, and you’re probably ready to start promoting your business and engaging with clients, right? Before you move forward, there is just one last essential key element…
Read MorePlan your social media months ahead… For FREE, with Later!
There are several social media planning and reporting tools out there, such as Sprout, Hootsuite, and Coschedule. However, these tools can be very pricey and thus, not affordable for small businesses and nonprofits. To circumvent this issue for our new client, a small soccer club in Florida, we researched, tested and rolled out a new…
Read MoreGif or Jif. How you say it isn’t important. All that matters is you’re using them!
It’s the debate that never goes out of style. Is it Gif? Or is it Jif? And although there have been multiple reports that it is indeed pronounced with a “G”, there is always that one guy who insists it’s pronounced like the peanut butter brand. And kudos to Jif®, the peanut butter brand, who…
Read MoreThis is the future of networking
Why business cards for the digital age are a must Have you been in a situation when you don’t have a piece of paper to exchange contact information with a potential client or future prospect? Sure, you can type out your information on someone else’s phone, or ask them to text you theirs if you’re…
Read MoreVideo Content Will Outperform Photo 10/10 Times
Are You Integrating Enough Video Content into Your Social Media Channels? Nowadays we’re all too familiar with getting lost in a good social media scrolling session. As marketers, we ask ourselves every day, “how do we get consumers to linger on our message a little longer.” We’ve tried making that message a little louder, bolder,…
Read MoreTurn SMS Texting Into An ROI Revenue-Generating Machine…
Introducing Sakari We work with many companies in the youth sports space and what makes them perfect for IOI is their willingness to pivot quickly, try new tools and consider ideas that our team comes up with. IOI teammates Nolan Villeneuve & RaeAnne Turner teamed up to impact our client’s customer service challenges, event communication…
Read MoreEmail Marketing Campaign Puts Up Hall of Fame Numbers
An open rate of 44.5% and a click rate of 5.7%…is that good? Uh yeah…it’s good. Industry standards for open rate hover around 24.57% on average, while click rates sit tight at 3.09%. And for reference, it’s almost as good as Connor McDavid’s career faceoff win percentage of 44.7%. So not only are these numbers…
Read More