Posts by Natalie Barletta
How IOI’s Strategy Helped Produce a Slam Dunk for St. John’s Northwestern Academies At The 2023 NBA Draft
At the 2023 NBA Draft, IOI had a very special relationship with one of the newest members of the Golden State Warriors. Brandin Podziemski is a 2021 graduate of St. John’s Northwestern Academies, one of IOI’s newest clients. Brandin was selected as the overall 19th pick in the first round, and SJNA was not equipped to provide the level of coverage needed surrounding an event of this magnitude.
Read MorePowering Up Your Performance: How We Used KPIs to Level up St. John’s Northwestern Academies’ Social Media
In the world of marketing, it’s no secret that there are a million acronyms that all seem equally important to remember. You’ve probably felt like you’re swimming in a hypothetical alphabet soup at times, but let us clear things up by telling you about one of the most important and influential acronyms and how IOI…
Read MoreMinutes of Movement = Hours of Energy
If you’re struggling to get some momentum in your day-to-day life, or if you find yourself continuing to reach for that extra cup of coffee in the morning to get a kick start, I highly recommend you try exercising in the morning! Exercise, or any type of physical movement, for 20-30 minutes a day can…
Read More5 Steps To Migrate From Universal Analytics To The New GA4
Our team at IOI can definitely understand how overwhelming it is to hear that the Universal Analytics we have all grown to love is suddenly just leaving in 2023. Analytics, numbers – these tell the story behind sales and leads, so this information is absolutely crucial for you and your business to understand! Not to…
Read MoreProving ROI, the IOI Way
If you remember a few months ago, we asked the question in one of our articles “What is the most difficult thing we face as marketers?” The answer, we found, was that even though we can run all of these extravagant marketing campaigns, it means nothing without the ability to prove Return on Investment (ROI). …
Read MoreHow To Measure The Success of A Campaign
Six Steps To Building A Custom URL So you want to create a campaign? Great! But what are the best practices for measuring its success? I’m going to walk you through the steps to ensure you can create a results-driven campaign. Let’s say you have a page where you’re driving users to and promoting some…
Read MoreSet Goals, Reap Benefits
Why Goal Tracking is Necessary To Optimize Your Marketing Efforts Google Analytics can be a bit intimidating. But when it comes down to it, we need GA to track everything. Without these numbers GA gives us, we don’t really know how well a website or a paid ad is performing. There are so many layers…
Read MoreMaximizing Your Web Page
Oftentimes when creating a page for a website, we have a lot of information we want to push out to a user, but someone may not know where to start. With summer coming up, a lot of companies are starting to push summer camps for kids! It’s important to organize a web page to get…
Read More5 Tips To Ensure Your Website Is Your Best Marketing Tool
Your website is an extension of your physical business – which is why it is the most important! Usually, when you want to learn more about a company, you search them on Google to find their website. Check out these tips below to be certain your website is running as smoothly as you would have…
Read MoreHow We Turned A $3k Ad Spend Into a 1,333.33% ROI
What is the most difficult thing we face as marketers? Generating enough traffic and leads? Creating a solid user experience on your website? Developing consistent content that engages current and prospective customers? All tough challenges of course, but one of the most difficult obstacles our clients continuously face is tying these marketing efforts back to…
Read More