Client: Baxter Brewing
Objective: Increase email list and drive foot traffic to their on-site pub/restaurant
Campaign Duration: 6 weeks per campaign iteration
Budget: $500 per campaign

Campaign Goals

To support Baxter Brewing’s growth goals, the campaign aimed to expand their email list for ongoing engagement and increase foot traffic to their Lewiston, Maine, pub.

Target Audience

The campaign targeted individuals aged 21+ within a 30-mile radius of Lewiston who enjoy craft beer and local dining experiences, aligning with the profile of a typical Baxter Brewing patron.

 

 

 

Strategy and Platform

We utilized Meta (Facebook and Instagram) lead generation ads, allowing for seamless user experience by capturing leads directly on the platform. Leads were then exported to Baxter Brewing’s email database for ongoing communication.

Creative and Lead Magnet

The creative assets included:

• Static Graphics showcasing the pub’s food to visually engage potential visitors.
• Carousels to highlight Baxter Brewing’s unique offerings.

The incentive—“Enter to win a $100 gift card to the pub”—was designed to resonate with local interest, creating a strong motivator for users to submit their information.

 

Results

The initial campaign achieved significant success, generating over 700 leads and reaching more than 15,000 unique users with an average cost per lead of $0.71. Due to its effectiveness, Baxter Brewing has continued running multiple iterations of this campaign, which have now collectively resulted in over 2,500 leads and reached more than 60,000 users, driving notable brand awareness along with robust email list growth.

 

 

 

 

Key Takeaways

• Compelling Lead Magnets: When incentives resonate with audience interests, they can drive strong engagement and loyalty.
• Cost-Efficient Audience Growth: With precise targeting, low-budget campaigns can yield high-value results.
• Long-Term Brand Impact: By engaging the local audience repeatedly, Baxter Brewing has created a lasting and expanding presence in their community.

 

Get in touch with our team to learn more about generating more leads for your business!