One of our clients, Navigo Sports Tours, recently faced a challenge. After launching a new branch of their business, they found it difficult to generate leads and new business from their landing page. 

 

The Problem:

 

The new branch, Pickleball Vacations, was barely converting any of the visitors to its landing page into leads. They had a relatively strong amount of traffic for a new page, but the time on site was low and the conversions to leads were non-existent.

 

The Plan:

 

Our team immediately began to dig into the page analytics. We identified some simple user experience fixes to improve the time on site, such as improved visibility of text in the hero and cleaner CTA buttons. However, the most significant missing element was an eye-catching deal to serve as a lead magnet. So with a very minimal amount of work, we installed a pop-up plugin that would show to the customer after a certain amount of engagement time and entice them to enter their information to receive a discount code for $100 off a Navigo Pickleball Tour.

 

With our plan and pop-up in place, it was time to monitor our analytics and see if the new strategy helped Navigo.

 

The Results:

 

Before our fixes, the landing page averaged about six leads per month and just nine seconds of engagement time. In the month following our changes, the pop-up code generated 55 leads! The changes to the site also improved time on site to 20 seconds!

 

For Navigo, those leads have already translated into $12,000 worth of revenue from just a few simple changes to our site strategy!

 

Need a helping hand with your website? Let IOI Ventures give you a boost, connect with us today using the form below.