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Top 5 Marketing Trends To Keep an Eye on for 2023
As we move into 2023, it is imperative that we learn from a few key marketing trends from 2022. Here are the top five essential marketing trends to keep an eye on that will retain their value into the New Year: With the proliferation of data and the advancement of technology, personalization has become a…
Read MoreHow to Get the Best Out of Your Writing
The signs of a good article are that it is engaging, informative and entertaining. So…you’ve been tasked with writing an article on a certain topic. Excitement to get things going is palpable. A variety of thoughts and ideas are swirling around your head and you are eager to put them onto the page. The time…
Read MoreSelling on Social: How retailers can leverage social media to capitalize this holiday season
How retailers can leverage social media to capitalize this holiday season Online retailers cashed in big during the 2021 holiday season. Adobe reported that ecommerce topped out at $204 billion (yep – billion with a ‘b’) during November and December alone. In 2022 however, that number is expected to drop by nearly 16% due to…
Read MoreHow the World Cup Is Impacting Social Media and Why You Should Join the Hype
The World Cup is one of the most-watched sporting events. More people tune in to see the matches than those who view the Olympics! To put it into perspective, it is estimated that over 19.977 million people, across three television platforms (FOX, Telemundo, and Peacock), tuned in to watch the USA vs. England group stage…
Read MoreProving ROI, the IOI Way
If you remember a few months ago, we asked the question in one of our articles “What is the most difficult thing we face as marketers?” The answer, we found, was that even though we can run all of these extravagant marketing campaigns, it means nothing without the ability to prove Return on Investment (ROI). …
Read More3 Digital Marketing Hacks I’m Thankful For
Tools that should be in every good digital marketer’s back pocket Digital marketing is a BIG industry and our team here at IOI Ventures specializes in quite a few areas, so it’s important that we work smarter, not harder. None of us can manufacture more hours in the day, so there are a few tools…
Read MoreWhy You Should Choose a HubSpot Partner For Onboarding and Implementation
Before we dive into any of this, let’s set the scene for a moment: You have just purchased HubSpot for the first time, or you’ve had HubSpot for a while, but noticed you aren’t really using it to the fullest potential (if at all). With an eager sales and marketing team looking to dive in…
Read MoreSocial Media Engagement, How To Get More Of It
One of our five non-negotiables for social media at IOI is ‘No comment or DM goes unresponded.’ As leaders in the social space, we’re constantly looking for ways to get our followers to engage with our content. So when they do, we have to re-engage with them. Small-business brands don’t have the luxury of an…
Read MoreYour Website sUX
How Bad UX is Hurting Your Business The average American visits over 130 web pages in a day. This may feel like a large number, but there are approximately two billion websites on the internet.. Do you know what your customer thinks of your website? Focusing on a positive user experience (UX) is necessary. Below…
Read More5 Social Media Non-Negotiables
Best Practices Every Social Media Manager Should Follow When it comes to managing social media accounts, you can either “check the box,” meaning you do the bare minimum, or you can follow some “best practices,” which should set you up for success. IOI Ventures strives to reach optimal levels of engagement while also growing social…
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