IOI Insider
How the World Cup Is Impacting Social Media and Why You Should Join the Hype
The World Cup is one of the most-watched sporting events. More people tune in to see the matches than those who view the Olympics! To put it into perspective, it is estimated that over 19.977 million people, across three television platforms (FOX, Telemundo, and Peacock), tuned in to watch the USA vs. England group stage…
Read MoreProving ROI, the IOI Way
If you remember a few months ago, we asked the question in one of our articles “What is the most difficult thing we face as marketers?” The answer, we found, was that even though we can run all of these extravagant marketing campaigns, it means nothing without the ability to prove Return on Investment (ROI). …
Read More3 Digital Marketing Hacks I’m Thankful For
Tools that should be in every good digital marketer’s back pocket Digital marketing is a BIG industry and our team here at IOI Ventures specializes in quite a few areas, so it’s important that we work smarter, not harder. None of us can manufacture more hours in the day, so there are a few tools…
Read MoreWhy You Should Choose a HubSpot Partner For Onboarding and Implementation
Before we dive into any of this, let’s set the scene for a moment: You have just purchased HubSpot for the first time, or you’ve had HubSpot for a while, but noticed you aren’t really using it to the fullest potential (if at all). With an eager sales and marketing team looking to dive in…
Read MoreSocial Media Engagement, How To Get More Of It
One of our five non-negotiables for social media at IOI is ‘No comment or DM goes unresponded.’ As leaders in the social space, we’re constantly looking for ways to get our followers to engage with our content. So when they do, we have to re-engage with them. Small-business brands don’t have the luxury of an…
Read MoreYour Website sUX
How Bad UX is Hurting Your Business The average American visits over 130 web pages in a day. This may feel like a large number, but there are approximately two billion websites on the internet.. Do you know what your customer thinks of your website? Focusing on a positive user experience (UX) is necessary. Below…
Read More5 Social Media Non-Negotiables
Best Practices Every Social Media Manager Should Follow When it comes to managing social media accounts, you can either “check the box,” meaning you do the bare minimum, or you can follow some “best practices,” which should set you up for success. IOI Ventures strives to reach optimal levels of engagement while also growing social…
Read MoreHow To Measure The Success of A Campaign
Six Steps To Building A Custom URL So you want to create a campaign? Great! But what are the best practices for measuring its success? I’m going to walk you through the steps to ensure you can create a results-driven campaign. Let’s say you have a page where you’re driving users to and promoting some…
Read MoreMaking Lasting Connections With Clients
Steps To Building Solid Client Relationships If you’re working directly with clients, then you understand how important building that relationship is! Whether they are new or old clients, it is vital that you not only grow those relationships but keep them lasting for years to come. Here are some key areas that will help you…
Read More3 Things Franchises Can Do to Maximize Their Marketing Efforts
Expanding your company can seem like an enormous undertaking. In establishing a strong foundation from the get-go and providing your franchisees the tools for success, you can change that narrative. The following are 3 important components to getting off to the right start with your marketing efforts. Know Who You Are Before you even think…
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