Six Steps To Building A Custom URL So you want to create a campaign? Great! But what are the best practices for measuring its success? I’m going to walk you through the steps to ensure you can create a results-driven campaign. Let’s say you have a page where you’re driving users to and promoting some…

Steps To Building Solid Client Relationships If you’re working directly with clients, then you understand how important building that relationship is! Whether they are new or old clients, it is vital that you not only grow those relationships but keep them lasting for years to come. Here are some key areas that will help you…

Expanding your company can seem like an enormous undertaking. In establishing a strong foundation from the get-go and providing your franchisees the tools for success, you can change that narrative.  The following are 3 important components to getting off to the right start with your marketing efforts.  Know Who You Are Before you even think…

Prospecting Best Practices What is prospecting, and why is it so important for your sales process? As your marketing efforts generate new leads, your sales team is tasked with identifying which of those leads are qualified prospects for your product or service. This part of the sales process is called prospecting, and when done effectively,…

What’s a Telltale Trait of a Bad Marketer? Being Anti-social. So your social media presence needs a revamp, but where do you start? It may seem like a daunting and tedious task to audit your social media accounts across each platform, but we promise your efforts will be rewarded! A social media audit is a…

A lesson in productivity from a full time a certified ad-hoc specialist My name is Marisa Malts, I’m the Director of Account Services at IOI Ventures, and this article is going to show you how I get sh*t done. I’ve been working at IOI since the start – back when we had five employees and…

To #Hashtag or Not to #Hashtag Before we get into the nitty-gritty details, let’s talk about what hashtags are. Previously known as the pound sign (#), the hashtag is a great way to make your content discoverable. They initially gained traction and were widely used on Twitter, but now can be found on every social…

Why Goal Tracking is Necessary To Optimize Your Marketing Efforts Google Analytics can be a bit intimidating. But when it comes down to it, we need GA to track everything. Without these numbers GA gives us, we don’t really know how well a website or a paid ad is performing. There are so many layers…

Hey there, I’m Marisa, the Director of Client Services for IOI Ventures. Today, my exciting topic… standard operating procedures. I know I know. So exciting, right? I mean, who decides to become an entrepreneur, who says I’m going to open a business and because I am so passionate about standard operating procedures. Not many and…