IOI Insider
This is the future of networking
Why business cards for the digital age are a must Have you been in a situation when you don’t have a piece of paper to exchange contact information with a potential client or future prospect? Sure, you can type out your information on someone else’s phone, or ask them to text you theirs if you’re…
Read MoreVideo Content Will Outperform Photo 10/10 Times
Are You Integrating Enough Video Content into Your Social Media Channels? Nowadays we’re all too familiar with getting lost in a good social media scrolling session. As marketers, we ask ourselves every day, “how do we get consumers to linger on our message a little longer.” We’ve tried making that message a little louder, bolder,…
Read MoreHow to Drive Site Traffic from Social
One of the biggest challenges in social is driving users from Instagram to your website in a fluid, effective way. We post a lot of blogs on our client’s websites, and we like to push these through their social channels. The three major ones we utilize are Instagram, Twitter, and Facebook. IG, however, presents challenges…
Read MoreHow We Turned A $3k Ad Spend Into a 1,333.33% ROI
What is the most difficult thing we face as marketers? Generating enough traffic and leads? Creating a solid user experience on your website? Developing consistent content that engages current and prospective customers? All tough challenges of course, but one of the most difficult obstacles our clients continuously face is tying these marketing efforts back to…
Read MoreTurn SMS Texting Into An ROI Revenue-Generating Machine…
Introducing Sakari We work with many companies in the youth sports space and what makes them perfect for IOI is their willingness to pivot quickly, try new tools and consider ideas that our team comes up with. IOI teammates Nolan Villeneuve & RaeAnne Turner teamed up to impact our client’s customer service challenges, event communication…
Read MoreEmail Marketing Campaign Puts Up Hall of Fame Numbers
An open rate of 44.5% and a click rate of 5.7%…is that good? Uh yeah…it’s good. Industry standards for open rate hover around 24.57% on average, while click rates sit tight at 3.09%. And for reference, it’s almost as good as Connor McDavid’s career faceoff win percentage of 44.7%. So not only are these numbers…
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