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Podcast Knowledge Featuring IOI’s Very Own, Jared Antista
IOI’s CEO, Jared Antista, was recently featured on Entrepreneurs United podcast to discuss converting marketing dollars into a measurable return on investment & results.
Read MoreBurger King’s Retro-Mod Rebrand
Taking a step back in order to move forward Let’s just get it out there: I refuse to eat at Burger King and you’ll never see me with a Whopper in my hands, but I loved everything about this rebrand. It’s been nearly 20 years since Burger King gave their brand a facelift and I…
Read MoreSubject Lines Are The Most Important Part Of Your Marketing Email.
Here’s 6 Simple Tips You Should Consider The Next Time You’re Writing One! In a world of cluttered inboxes, full of spam messages and tacky promotional emails, the subject line is your best chance to stand out against the noise. According to a study done by Chadwick Martin Bailey, 47% of email recipients open an…
Read MoreA Deep Dive Into LinkedIn Sponsored InMail
Every business covets leads and customer acquisition. With that understanding – the major ad platforms out there continue to fight for ad dollars with advanced creative and targeting options. LinkedIn, long-known as the “networking site for professionals” continues to up it’s game in their offering. In this article we will discuss their Sponsored InMail option.…
Read MoreA 14% Conversion Rate. How About Them Apples…
Tough times these days, eh? COVID-19 is changing the way our clients do things. Their willingness to pivot and take risks is refreshing and shines a positive light on the current situation. Maybe it’s because they have to, not all small businesses are going to survive. Our role as a marketing partner is to support…
Read MoreLeads, Leads & More Leads
Leads, Leads & More Leads Flipping a campaign upside down, re-allocating the budget, and even changing the digital destination (think content) is a risk when it comes to ad dollars and ROI. It’s especially a risk when a client relies heavily on lead generation from paid media AND has seen historical success in their approach.…
Read MoreMy SEO needs work, but where do I start?
SEO (Search Engine Optimization) is the component of marketing that scares business owners the most and often gets overlooked. Having spent more than 20 years working in this space, we’ve seen partners avoid it altogether and then overspend on paid to compensate for the lack of success in this area. This article should put your…
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