Case Study: Increasing Organic Growth and Event Bookings for Anna Maria Island Venues, a Premier Destination for Weddings and Corporate Events

Overview

Anna Maria Island Venues, a part of the Chiles Group, is a renowned destination for weddings, corporate events, and memorable gatherings along Florida’s Gulf Coast. In 2020, we partnered with Anna Maria Island Venues to enhance their digital presence and lead generation, focusing on increasing organic traffic and boosting inquiries for mid-week weddings and corporate bookings. Through a comprehensive digital strategy, we aimed to drive meaningful results and build a sustainable growth foundation.

Strategy & Implementation

2020 Initiatives

1. HubSpot Optimization: Improved the client’s HubSpot platform with advanced email automationand a refined on-site lead generation strategy.
2. SEO Audit and Optimization: Conducted a thorough SEO audit to address key gaps and implemented an optimization plan to increase the client’s online visibility.
3. Paid Ad Spend Strategy: Redirected ad spend toward highly targeted digital channels to capture qualified leads.

 

2021 Initiatives

1. Content & Social Media Revamp: Launched a new approach to content marketing and social media engagement, enhancing brand awareness and audience reach.
2. Sales Funnel Optimization: Created a streamlined sales funnel for the sales team, enabling efficient lead nurturing and conversions.
3. Website Chatbot Integration: Introduced a chatbot on the website, facilitating real-time engagement and seamless communication with prospective clients.
4. Mid-Week Wedding Push: Executed a targeted campaign for mid-week weddings using paid media, social posts, and long-form content, driving significant interest and bookings.

Results

Organic Traffic Growth

• 2020: Despite an initial 13% YOY traffic dip, our SEO efforts yielded a 243% increase in organic traffic. Visits surged from 2,385 in 2019 to 8,203 in 2020, setting a new benchmark for high-quality, converting leads.
• 2021: Organic traffic continued to climb with a 160% YOY increase, reaching 20,941 visits—an 82% uplift from 2020. Our ongoing optimization strategy kept organic traffic as the highest-converting channel.

 

 Form Submissions Growth

• 2020: Form submissions from organic traffic jumped by 126%, growing from 97 submissions in 2019 to 220 in 2020.
• 2021: Further optimization led to an additional 69% increase in form submissions, reaching 372 by year-end—a testament to our refined lead generation strategy.

Conclusion

Through a targeted, data-driven approach, we transformed [Brewery Client]’s online presence, achieving sustainable growth in organic traffic and lead conversions. By harnessing strategic SEO, optimized content, and enhanced lead generation tools, we positioned them as a go-to venue for weddings and corporate events. This comprehensive strategy not only drove impressive results but also established a scalable foundation for continued growth.

 

 

Interested in learning how we can generate similar results for your venue? Contact us today for a consultation.